Unlock the full potential of your Marketo instance.
Are you confident that your Marketo instance is set up to deliver optimal results for your organization? We have launched a new Marketo Engage audit service, and as part of the testing phase, we offer this audit 100% free (We only want your feedback). Sounds interesting? Let's go! 👇
Why do the audit?
It’s an opportunity for your organization to gain valuable insights to help optimize your marketing automation strategy. Through this audit, we identify areas of improvement that ensure you can use Marketo to its full potential. This enables more efficient and effective marketing efforts, improving lead quality, higher engagement rates, and higher ROI. Additionally, it helps you stay updated with the latest marketing automation best practices.
How does it work?
EVALUATION: Our consultants will evaluate your Marketo instance from a technical standpoint within the key audit areas listed below.
ANALYSIS & RECOMMENDATIONS: the data will be analyzed, and a comprehensive report will outline the findings and recommended improvements.
What to expect?
Accrease will provide a detailed report with an in-depth analysis of your Marketo instance. The report includes a summary of findings and specific recommendations for each audit area. It also includes an assessment of your overall marketing automation strategy and identifies opportunities and actionable steps that you can take to optimize your marketing automation strategy.
Audit areas.
Marketo Infrastructure
Review of the Marketo instance setup (partitions and workspaces, user management) subscription management, and the general system configruations to optimize performance.
Database
Analyze the Marketo database to ensure it is compliant, clean, and accurate without duplicates or invalid data (analyzing data quality, segmentation, and list hygiene).
Lead Management
Evaluate lead lifecycle, lead scoring, and nurturing programs to ensure they work effectively (analyzing lead scoring criteria, lead nurturing workflows, and email engagement rates).
Programs and Campaigns
Analyze the Marketo campaigns (email campaigns, events, and other marketing initiatives) to evaluate their effectiveness and evaluate A/B testing practices.
Forms and Landing Pages
Evaluate forms and landing pages to ensure they are optimized for conversion and user experience (reviewing design, functionality and effectiveness).
Integrations
Review of current integrations with other systems to improve quality and reporting. Evaluate Social Media integrations with Marketo.
Reporting and Analytics
Evaluate the reporting and analytics capabilities to ensure they track the right metrics and gain actionable insights from their data.
Brand, Design and Content
Analyze current design and branding elements of Marketo assets and current content strategy to ensure consistency.
Experts at your service.
Our Adobe Marketo Engage expertise has helped several global organizations maximize their capabilities and integrations to the broader customer experience ecosystem, including other Adobe Experience Cloud and Adobe Experience Platforms solutions. We are passionate about Adobe solutions and committed to helping our clients leverage data to achieve digital growth.
If you're interested in participating in this free testing phase or would like to know more about the audit, submit your details, and we will get back to you shortly.